What shoes do boys wear in summer? A comprehensive inventory of the most popular shoes on the Internet
As the temperature rises in summer, boys’ shoe cabinets also need a “season change”. We have compiled the summer men's shoe trends that have been hotly discussed on the Internet in the past 10 days, from sports shoes to sandals, to provide you with the most practical outfit guide.
1. Top 5 most searched men’s shoes in summer 2023
| Ranking | Shoe type | Hot search index | Represent the brand |
|---|---|---|---|
| 1 | breathable mesh sneakers | 987,000 | Nike, Adidas, Li Ning |
| 2 | retro casual sandals | 762,000 | Birkenstock, Crocs |
| 3 | canvas vulcanized shoes | 654,000 | Converse, Vans |
| 4 | Crocs | 539,000 | Crocs, Skechers |
| 5 | simple loafers | 421,000 | ECCO, Clarks |
2. Recommendations for summer shoes in different scenarios
1. Daily Commute
It is recommended to choose leather loafers or mesh sneakers with good breathability to maintain a formal feel without stuffing your feet. ECCO’s new breathable business shoes have recently seen a 120% increase in Douyin sales.
2. Weekend trip
The combination of retro sandals + trendy socks has become a popular tag on Xiaohongshu, and the search volume for the Birkenstock Arizona series has increased by 75% week-on-week.
3. Sports and fitness
Professional running shoes such as the Nike Air Zoom Pegasus 40 sell over 10,000 pairs per month on the Dewu APP, and their 3D breathable mesh design has been well received.
3. Core data indicators for summer shoe selection
| key indicators | Excellent standard | Test method |
|---|---|---|
| Breathability | Upper ventilation holes ≥30/cm2 | Vapor transmission rate test |
| Anti-slip | Wet floor friction coefficient ≥0.5 | Ramp test method |
| weight | Single piece ≤ 350g (size 42) | Electronic scale measurement |
| Quick drying | Water evaporation rate in 1 hour ≥80% | Water absorption test |
4. Three dark horse shoe styles this summer
1. Functional sandals: Design integrating outdoor elements, Xiaohongshu related notes tripled in 7 days
2. 3D printed slippers: Using new TPU material, JD.com’s 618 pre-sales doubled year-on-year
3. Detachable two-piece shoes: Sandals/sneakers mode can be freely switched, and Douyin topic views exceeded 100 million
5. Expert purchasing advice
1. Give priority to light-colored shoes, which reflect heat 30% better than dark-colored shoes.
2. It is most accurate to try on shoes between 3-5pm, when foot swelling reaches its peak.
3. Check whether the insoles contain antibacterial ingredients. Bacteria breed in summer twice as fast as in winter.
According to the latest data from Tmall, "breathable" appeared in 89% of hot search terms for men's shoes in June, and "lightweight" accounted for 72%. This summer, choosing a good pair of shoes can not only enhance your style, but is also the key to keeping your feet healthy. After reading this guide, hurry up and make a major update to your shoe cabinet!
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